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Kissmetrics has routinely been rated the easiest behavioral analytics tool to use with a straightforward interface and a small learning curve. Geared toward small and medium businesses, our tool makes it easy to get the two or three reports you really need without a bunch of other noise.

What is the difference? Mixpanel is more geared toward enterprise-level companies. It has a lot of powerful capabilities (similar to Kissmetrics) but unless you have a data scientist at your disposal or a background in statistics, you might find you’re paying for a bunch of features you don’t use.