See where your paying customers come from.
Most tools count visits. Kissmetrics follows each customer from first click to every payment, with the reports already built.
No card required. Free plan. No developer needed for your website.
18 years of it9.6out of 10
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Your biggest questions, already answered.
Made for marketers and decisionmakers. Open the report and read the answer. When you want more, ask a follow-up in plain English.
Which campaigns brought the customers who actually paid?
It depends who gets the credit, so the report shows both.
- 125
- customers google_brand closes on last touch
- 62
- of them it opened, on first touch
- $11.64
- revenue per person podcast_saastr reached with credit on First touch ($1.73 on Last touch, the report's default), against $0.93 for google_nonbrand
Or type “Where do customers come from?” into the chat: it answers in plain English and opens this report.
g2_Illustrative numbers, fully clickable. Nothing here queries your data.
See these reports on your own data.
Free plan, no card. Install with AI in about 5 minutes.
Three tools, three answers. None is your bottom line.
Same 90 days, same business, three different answers.
- 880customers Google Ads and LinkedIn claim
- 541key events GA4 counts, not people
- 606new paying customers you actually gained
Kissmetrics counts people: one record per customer, from first click to payment.
Already have GA4? Keep it. Google's terms keep names and emails out of GA4 reports, so each buyer is an ID. Kissmetrics keeps one record per person, with the campaign that first brought them and every payment since. Full comparison
Free up to 100k events a month.
Growth starts at $99 when you want the campaign report. The more you track, the less each event costs.
Other tools see three visitors. Kissmetrics sees one customer.
So the podcast_saastr link that started the sale gets its credit, not only the ad that closed it.
See every customer as one person.
Start on the free plan: 3 seats, 100k events a month, no card.
Made for marketers and decisionmakers.
“Kissmetrics ... provides us with powerful insights to understand our users at a deeper level.”
Stuart ElliotDigital Services Manager, AWeber
“Kissmetrics showed us that new users were actively using the product earlier in their trial, and engaging with more features than before.”
“Google Analytics didn’t let me make actionable decisions, so I tried Kissmetrics. The result transformed our monthly revenue.”
Dave ChaffeyCEO, Smart InsightsWhat people ask before they start.
How is this different from Mixpanel or Amplitude?
Mixpanel and Amplitude are product analytics tools, made for product teams first. Kissmetrics is made for marketers and the people who decide where the budget goes: ready-made reports for the questions they ask most, such as which campaign brought the customers who paid, built on data about people. You can still build your own reports when you want to go deeper. See the comparisons
Will the numbers match Google Analytics or my ad platforms?
Not line for line, and they shouldn’t. Each ad platform counts the sales it can link to its own ads, and GA4 has its own rules. Kissmetrics counts people. The way to check it is simple: look up three customers you know and compare their history with your own records.
Someone clicks three ads and an email, then buys. Which one gets the sale?
In the Performance report you choose how to read it: the first click that brought them, or the last click before they paid. It is the same person and the same sale each time, so you can compare the two.
Do I need a developer?
No. Installing with AI takes about 5 minutes, and on WordPress and Shopify there is a plugin and an app, so there is no code to touch. Ready-made schema examples show exactly which events and properties to track, so the setup is safe and complete from day one. If you would rather not touch your site, book 20 minutes and we do it with you.
Does it do heatmaps or session recordings?
No, and we won’t pretend. Hotjar and Clarity show you how a page feels. Kissmetrics tells you which people became customers and which campaign brought them. Many teams use both.
What is free?
A free workspace with no card: tracking, the chat, dashboards, live view, the Funnels and Activity reports, with 100k events a month and 3 seats. The Performance report, Populations, visitors from AI assistants and more volume are on the Growth plan, from $99 a month. See pricing
Kissmetrics remembers people from the day you add it.
Today's first clicks are next month's answers.
No card required. Free plan. No developer needed for your website.