If you don’t have behavioral
analytics, you need it!
You need to know which features are most valuable
by tracking the defining characteristics of each person
Your customers are people, not website sessions
And your business depends on people coming
back again and again
Helping over 10,000 companies grow since 2010
— $10 billion in transaction volume —
Customers Love Kissmetrics
Understanding the entire customer lifecycle in Kissmetrics – from discovery to purchase – is crucial for increasing our conversions.
Kissmetrics provided us the ability to track unique events and segment who the users are and what each user is doing. Google Analytics doesn’t allow that.
Senior Manager, Marketing & Insights
We saw a 25% boost in trial engagement using Kissmetrics Cohort Reports. Kissmetrics showed us that with our redesigned trial wizard, new users were actively using the product earlier in their trial, and using more of the features in the product.
“Insights from Kissmetrics drove a 30% lift in our conversions. All of our key customer behavior data lives in Kissmetrics, for both our product and our website. We can quickly identify and take action on any roadblocks across our growth cycle. Kissmetrics is essential to Lucid Software’s growth efforts.