IF YOU WANT CUSTOMER DATA
Google Analytics only tracks anonymous data.
Most people use Google Analytics to look at top trends and overall traffic performance.
At its core, Kissmetrics ties every action on your website to a person.
Your business is based on real people. Your analytics tool should be too.
Find any group and their details in Kissmetrics
“It’s great because Kissmetrics provided us the ability to track unique events and segment who
the users are and what each user is doing. Google Analytics doesn’t allow that.”
Alex Acker
Senior Manager, Marketing & Insights
IF YOU WANT MORE ACCURATE DATA
Google Analytics assumes each visit is from a new person, even if the same person is on a different device.
Your conversion rate will be lower than it really is.
When someone uses multiple devices and browsers, Kissmetrics connects all their data to a single person.
IF YOU WANT TO SEE
THE ENTIRE CUSTOMER JOURNEY
Google Analytics will tell you what’s happening on your website before they purchase.
Kissmetrics shows you drop-offs throughout the entire customer journey.
IF YOU WANT INSIGHTS TO HELP YOU OPTIMIZE
With Google Analytics you’ll see visitors, bounce rate, time on site and exits.
But this doesn’t tie to your marketing funnel.
With accurate data on people in Kissmetrics, you can optimize your site at every step of your funnel.
Increase your conversion rates, find roadblocks to your growth and know where to find ready and willing customers.
The Kissmetrics A/B Test Report shows you if your variant truly improved revenue or not.
-
See how much revenue each channel generates in the Revenue Report.
-
See how customer behavior changes over time.
IF YOU WANT SUPPORT HELP FROM A HUMAN
Google Analytics
Google Analytics won’t give you live support unless you spend $150k/year with them.
Kissmetrics
Plans include a dedicated specialist to help you set up reporting and you’ll receive support if you need help down the road via live chat or email with a real person who knows your business.
When should I use Google Analytics?
We recommend using Google Analytics if:
- You only want to track visitors and visits. While Kissmetrics can track visitors, it doesn’t make sense to use it if that’s all you want to do.
- You want to track bounce rate, time on page and exits. Use Google Analytics for these metrics. Google Analytics can show you where people are dropping off your website–with no link to how it’s affecting your conversions. In Kissmetrics you can see where people are dropping off in your funnel.
- You want to track only sign-up flows or e-commerce checkout. You won’t be able to track the number of people who put an item in the cart, but you can go with Google Analytics to see overall numbers.
When should I use Kissmetrics?
We recommend using Kissmetrics on your website and app to:
- Gather revenue data that can help you make better decisions and understand Lifetime Value.
- Go beyond bounce rate to see the conversion rate of users who didn’t bounce.
- Discover your customer acquisition channels.
- Track your acquisition funnel.
- Document your A/B tests.
- Get insights into how your customers are using your product.
“Google Analytics didn’t let me make sufficient actionable decisions, so I tried Kissmetrics.
The result? 120% increased monthly revenue.”
Dave Chaffey
CEO @ Smart InsightsDiscover How Kissmetrics Can Help You
Grow Your Customer Base, Revenue, And Signups
Schedule A 1-on-1 Consultation
Request a Demo