How do they compare? |
Analytics 4 |
Kissmetrics |
|---|---|---|
| OnboardingHow hard is it to get started? | Complicated | Simple |
| Tracking LatencyHow long until you see data in the platform | 24 Hours | Real-Time for Live Data or 30 Minutes for Reports |
| FocusWhat the tool was designed to show you | ”Engagement” | Answering Your Business Questions |
| Report SuiteHow many types of reports are available | Narrow | Broad |
| Report SamplingAre reports based on your complete dataset or on a sample? | Sampled | Complete |
| Report ConfigurabilityCan I make reports show what my business needs them to show? | Narrow | Broad |
| Filter LimitsHow many filters you can apply to reports | 5 | Virtually Unlimited |
| Filter OptionsHow expressive your filters can be | Narrow | Broad |
| Static Reports What reports can you NOT customize? | Acquisition, Engagement, Monetization, Retention | All Configurable |
| Customizable Reports What reports can you customize so you quickly and easily see only what you need for your business? | Funnel, Path, Freeform | Users/People, Events/Activity, Cohorts/Retention, Revenue/Monetization, Funnel, Path, SQL, Power, and More |
IF YOU WANT CUSTOMER DATA
Google Analytics only tracks anonymous data.
Most people use Google Analytics to look at top trends and overall traffic performance.
At its core, Kissmetrics ties every action on your website to a person.
Your business is based on real people. Your analytics tool should be, too.
Find any group and their details in Kissmetrics
“It’s great because Kissmetrics provided us the ability to track unique events and segment who
the users are and what each user is doing. Google Analytics doesn’t allow that.”
Alex Acker
Senior Manager, Marketing & Insights
IF YOU WANT MORE ACCURATE DATA
Google Analytics assumes each visit is from a new person, even if the same person is on a different device.
Your conversion rate will be unreliable when based on separate visits and sampled data.
When someone uses multiple devices and browsers, Kissmetrics connects all their data to a single person.
Your data will always be complete - never sampled. And you can rely on your calculations..
IF YOU WANT TO SEE
THE ENTIRE CUSTOMER JOURNEY
Google Analytics will tell you what’s happening on your website before they purchase.
Kissmetrics shows you drop-offs throughout the entire customer journey.
IF YOU WANT INSIGHTS TO HELP YOU OPTIMIZE
With Google Analytics you’ll see the basics plus a mysteriously-calculated "engagement" score.
But this doesn’t tie to your marketing funnel.
With accurate data on people in Kissmetrics, you can optimize your site at every step of your funnel.
Increase your conversion rates, find roadblocks to your growth and know where to find ready and willing customers.
The Kissmetrics A/B Test Report shows you if your variant truly improved revenue or not.
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See how much revenue each channel generates in the Revenue Report.
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See how customer behavior changes over time.
IF YOU WANT EASY SETUP AND SUPPORT HELP FROM HUMANS
Google Analytics
Google Analytics has confusing and contradictory setup instructions, and they won’t give you live support unless you spend $150k/year with them.
Kissmetrics
Plans include a dedicated specialist (and clear, simple instructions!) to help you set up reporting and you’ll receive support if you need help down the road via live chat or email with a real person who knows your business.
When should I use Google Analytics?
We recommend using Google Analytics if:
- You only want to track visitors and visits. While Kissmetrics can track visitors, it doesn’t make sense to use it if that’s all you want to do.
- You want to track simple page metrics. Google Analytics can show you where people are dropping off your website–with no link to how it’s affecting your conversions.
- You want to track only sign-up flows or e-commerce checkout. You won’t be able to track the number of people who put an item in the cart, but you can go with Google Analytics to see overall numbers.
- You need simple, canned reports with limited customization and filtering.
When should I use Kissmetrics?
We recommend using Kissmetrics on your website and app to:
- Gather revenue data that can help you make better decisions and understand Lifetime Value.
- Go beyond sampled data and engagement to see your actual conversion rate .
- Discover your customer acquisition channels.
- Track your acquisition funnel.
- Document your A/B tests.
- Get insights into how your customers are using your product.
“Google Analytics didn’t let me make sufficient actionable decisions, so I tried Kissmetrics.
The result? 120% increased monthly revenue.”
Dave Chaffey
CEO @ Smart InsightsDiscover How Kissmetrics Can Help You
Grow Your Customer Base, Revenue, And Signups
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