Kissmetrics and Mixpanel are classified as product and marketing analytics tools. They can help you track your customers and how they interact with your products, as well as the success of your marketing efforts and ecommerce site. Their purpose is to provide your company with the necessary information to anticipate your customers’ changing needs as well as outside market forces, so you can prioritize what gets fixed and built and better target your advertisements. The end goal is to reduce churn, increase Customer Lifetime Value (CLV) and improve conversion rates. However, there are plenty of differences between the two tools.
Here we’ll give you an accurate comparison between our services and our biggest competitor, Mixpanel.
Both products offer several standard features like tracking the number of page visitors, showing you who’s purchasing your product or services, and other information about your marketing funnel and the subsequent conversion rate.
Despite the similarities, there are many major differences between Kissmetrics and Mixpanel that you should consider when deciding which is better for your company.
Kissmetrics has routinely been rated the easiest behavioral analytics tool to use with a straightforward interface and a small learning curve. Geared toward small and medium businesses, our tool makes it easy to get the two or three reports you really need without a bunch of other noise. It’s also cheaper than Mixpanel.
Mixpanel, on the other hand, is more geared toward enterprise-level companies. It has a lot of fancy capabilities but unless you have a data scientist at your disposal or a background in statistics, you might find you’re paying for a bunch of features you don’t use..
What Is Kissmetrics?
Whether your business is e-commerce or SaaS, Kissmetrics has the tools to measure the metrics and events you value like who is purchasing your products, which events they triggered, and how long it took customers to move through your conversion funnel. Our tools compile the data into easy-to-understand reports to help you pull useful insights from your data.
Kissmetrics delivers the information you need to acquire qualified prospects, convert more trials into paying customers, and reduce churn. Kissmetrics ties every event on your website to a real person because it’s people who are buying your products or services, not anonymous numbers.
E-commerce and Saas services through Kissmetrics start at $299 per month for the lowest tier. This tier includes features like tracking up to ten thousand users, ten populations, or groups of people with similar identifying characteristics like age or locale and running basic reports. Our next tier, Gold, begins at $499 per month and includes all of the basic features plus more comprehensive reports like A/B comparisons, revenue reports, cohort reports, and the ability to track double the number of users and populations.
Our final tier requires you to contact us for a quote. In it, we offer the capability to customize the features that are important to you. It also provides you with the best support we can offer, basic or guided onboarding, and technical implementation.
Kissmetrics puts the focus on people instead of aggregate data. Kissmetrics’ SaaS and e-Commerce tools include key features like:
- Distinguishing between new visitors to your website and returning visitors using different devices.
- Tracking information directly from your website and simplifying otherwise complicated dashboards of endless numbers.
- Watching customer behaviors in real-time.
- Discovering which categories and products are trending.
- Seeing sales and revenue drilled down by category, device type, traffic source, and campaigns.
What Tools Integrate With Kissmetrics?
Kissmetrics understands that you need other applications to generate data and store your information, so it integrates with popular apps like:
- Mail Chimp
- Google Sheets
- Common social media platforms like Facebook and Twitter
Which Companies Use Kissmetrics
Companies like Microsoft, eBay, WordPress, and Carvana have relied on the valuable insights of Kissmetrics for years. These companies enjoy the integration capabilities, comprehensive goal tracking to achieve their business objectives, and how Kissmetrics helps them monitor user habits.
Pros and Cons of Kissmetrics
Kissmetrics offers the ability to learn more about your customers since we emphasize who is buying your products. Segmenting your customers into cohorts and tracking their activities on your website in conjunction with their demographics provides valuable information about what they’ll want in the future and allows you to adjust accordingly. Our data reports pull vital information about the features that your customers love, what they’d like to see in the future, and which features they think could use some improvement
In an effort to display your data in a clear and straightforward way, we opted for a clean, streamlined dashboard. We’ve found it’s easier for customers to synthesize the information if there isn’t a lot of “noise” on the page. But if you prefer more customization in the way your reports are presented, this could be a point of frustration. You always have the option to export your data to excel and build your own reports if our presentation isn’t exactly what you want.
We also offer a comprehensive resource and support center to ensure your learning curve is shortened, enabling you to understand and implement the dashboard capabilities quickly.
What is Mixpanel?
Like Kissmetrics, Mixpanel is a product and marketing analytics tool that gathers data from a variety of sources and provides useful insights into your customer base, how they interact with your brand, and who is visiting your website. With these tools, you can easily monitor changes in customer attitudes or needs and change accordingly to satisfy them.
Mixpanel gives you innovative ways to track your users and learn more about what drives them to purchase your products. Their complex data reports give you information about which features are working and which could use some improvement.
Mixpanel offers three pricing tiers for you to choose between depending on which capabilities you want to leverage. The first tier is free, and it includes features like core reports, a data dictionary, basic monitoring, and alerts. The next tier is called Growth, and it starts at $25 per month. It includes the basic features and additional features like impact reporting, unlimited saved cohort segments, data modeling, and email support.
Two things to be aware of with Mixpanel’s first two tiers:
1) Your MTU limit is 100,000.
2) Your event limit is: 1,000 events per MTU.
We’ve found even small businesses surpass these limits pretty quickly.
Finally, they offer a third tier called Enterprise. You’ll need to contact Mixpanel for a quote, and they provide no estimation of the cost online. Still, they offer advanced capabilities like single sign-on and custom pricing based on the time of year and other events you designate.
Mixpanel offers a variety of useful features to track customers and conversion rates through your website. Some of the crucial features include:
- Creating complex queries without needing to utilize or write SQL.
- Building retroactive funnels and analyzing conversion rates on the fly.
- No need to build processes to send data to Mixpanel; it can read your data automatically from any data lake.
- Segmenting your visitors through specific demographic and event information.
- For example, you could break down the number of people who visited a specific product page who are female, under the age of 30, and own a dog.
What Tools Integrate With Mixpanel?
Mixpanel allows you to integrate plenty of applications into their data gathering services. Some of these applications include:
- Amazon Web Services
- Google Cloud
- Mail Chimp
- Common social media platforms like Facebook and Twitter
What Companies Use Mixpanel
Many companies have used Mixpanel over the years. Some of these include Uber, ZipRecruiter, Twitter, and Expedia.
Pros and Cons of Mixpanel
Mixpanel offers customization for plan building since they provide three separate pricing tiers. That can be good for smaller companies on a strict budget who can’t afford a more comprehensive enterprise solution. However, that low price comes with its share of downsides too.
Users note that Mixpanel doesn’t provide all of the tracking needed to follow the important metrics and KPIs for their business, and they must occasionally use another product analytics tool to supplement Mixpanel. Additionally, other customers find that Mixpanel’s reports aren’t intuitive and are difficult to understand. It can be challenging to determine whether you’ve input the correct parameters or make sense of the information presented in a single report.
The free tier doesn’t come with support and the support they give the second tier is often limited.
Mixpanel does offer a comprehensive suite of features. Still, without the proper instructions on how to use them and what counts as triggers, many users can’t utilize everything they’re paying for. Some clients even require data engineers just to understand the reports and set up the system during installation.
Conclusion: Why Choose Kissmetrics over Mixpanel?
Though they share many of the same qualities, Kissmetrics is the clear choice for small to medium-sized businesses that want to analyze their user base, the success of their marketing campaigns, and the strength of their product. Users continually rate Kissmetrics as the top product for ease of use and instant, friendly, and in-depth customer support.
While Mixpanel offers a wide variety of features, they can’t compare to Kissmetrics’ thorough onboarding and straightforward user interface. Mixpanel doesn’t offer as many features in a single package as Kissmetrics does, and the features they do have can be difficult to learn and leverage.
Kissmetrics makes it easy for customers to discover and leverage all of their features offered, so you can follow your customers from brand discovery to becoming loyal buyers. Mixpanel has no instant customer support and has a steeper learning curve which means more time spent figuring out their tools rather than utilizing them.
Kissmetrics offers comprehensive reports and tracks all of the crucial metrics and KPIs you need to ensure that you’re responding to your customers’ changing needs. You’re paying for the ability to aggregate your data in one place and pull valuable insights from a single product instead of needing to access multiple products.