Our average order value has been flat for two quarters and we have no idea which levers to pull. We can see the number but not what's behind it.
Track Average Order Value and Maximize Revenue Per Customer
Knowing your AOV is not enough. KISSmetrics reveals the behaviors, channels, and segments that drive higher-value purchases so you can grow revenue without more traffic.
$1 for 7 days. Full access. Cancel anytime.
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Sound familiar?
Average Order Value measures the typical revenue generated per transaction. For e-commerce and subscription businesses alike, increasing AOV is one of the most efficient ways to grow revenue because you are extracting more value from customers you already have. A 10% increase in AOV can translate directly to a 10% revenue boost without any increase in traffic or customer acquisition costs.
The problem with most analytics tools is that they give you a single AOV number but no context. You can see that your average order is $47, but you cannot see that customers from email campaigns spend $62 while social media customers spend $31. You cannot tell whether product bundling increased AOV or whether it just attracted different customers. Without behavioral context, AOV is just a number on a dashboard.
KISSmetrics connects every transaction to the full customer journey. You see AOV broken down by acquisition channel, customer segment, product category, and purchase history. You can identify which upsell strategies actually work, which customer segments have the highest order values, and what browsing behaviors predict larger purchases. This turns AOV from a vanity metric into an actionable growth lever.
What You Get
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Up and Running in Days, Not Months
No data team required. Most teams see their first insights within 48 hours.
Install in Minutes
Add a single JavaScript snippet or connect via Segment. No engineering sprint required.
Configure With Experts
Your 1-hour onboarding call helps you define the events and funnels that matter for your business.
See Insights, Take Action
Build reports, discover patterns, and trigger campaigns - all from day one.
“KISSmetrics provided us the ability to track unique events and segment who the users are. The depth of insight completely changed how our product team makes decisions.”
Alex Acker
Senior Manager, Marketing & Insights, SendGrid
AOV Tracking Toolkit
Starting at $99/month - $1 trial for 7 days
- Real-time average order value dashboard
- AOV segmentation by channel and customer type
- Upsell and cross-sell impact measurement
- Product mix and bundle analysis
- Price sensitivity and discount tracking
- Customer lifecycle AOV trends
- A/B testing framework for AOV optimization
2-Month Pricing Guarantee
No overage surcharges for your first 2 months after the trial. Track everything, find the right plan, zero risk.
Cancel anytime. No lock-in. Prices are indicative - talk to us for custom rates.
Frequently Asked Questions
Everything you need to know before getting started.
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