Ready-made reports that show where your paying customers come from, and where they drop off.
Every report counts people, across devices. Funnels and Activity are free; Revenue, Paths, A/B tests and the other reports are included in Growth, $99 a month.
Illustrative numbers, fully clickable. Nothing here queries your data.
Why these reports agree with each other
They all read the same people, from the same events.
Start with a question
Each report answers one business question, so you open the one that matches what you want to know.
Ten reports, one set of people
Every report counts the same people, so a funnel, a revenue split and a path agree with each other.
From the total to one person
See the trend across thousands of people, then open one person and read everything they did.
Every report, with the question it answers
Open one to see it with examples from different businesses. For revenue by campaign, see Performance.
Funnels
Where people drop off before they payTrack user progression through sequential steps and identify exactly where conversions break down.
Learn moreCohorts
Who keeps coming back (preview)See how many people come back, grouped by the week they arrived. In preview, shown with sample data.
Learn moreRevenue
Revenue per channel and per customerSee which channels bring the revenue, and the customers worth the most.
Learn moreActivity
Any event over time, next to the period beforeTrend any event day by day, with the same days of the prior period behind it.
Learn morePeople search
What one customer did, on every deviceFind the people who did something, then read any one person's full history.
Learn moreA/B tests
Know when your test has really wonRead the tests you run with any testing tool: the lift, the certainty, and when it is safe to ship.
Learn morePaths
The routes people take to buySee what people do next after a page, or what they did just before they bought.
Learn moreVisitors from AI assistants
Whether ChatGPT and Claude send customersCount the real people who reach you through ChatGPT, Perplexity, Gemini and Claude, and see what they do next.
Learn moreProduct usage
What your best customers do differentlyCompare feature usage between your best customers and everyone else, and find the features that predict who pays.
Learn more| First channel | New MRR | Trials | Customers | ARPU | Per customer, 12 months |
|---|---|---|---|---|---|
| LinkedIn Ads | $30,488 | 410 | 74 | $412 | $4,411 |
| G2 and Capterra | $17,388 | 560 | 92 | $189 | $1,888 |
| Organic search | $34,496 | 1,090 | 196 | $176 | $1,806 |
| Newsletter | $10,758 | 330 | 66 | $163 | $1,699 |
| Google Ads | $21,868 | 1,620 | 154 | $142 | $1,319 |
Which report do I need?
Find your question, then open the report.
| If you want to know... | Use this report |
|---|---|
| Which campaigns bring paying customers? | Performance |
| Which marketing channel brings the most revenue? | Revenue |
| Where do people drop off in my signup flow? | Funnels |
| Is ChatGPT sending me anyone worth having? | Visitors from AI assistants |
| Did my new landing page improve conversion? | A/B tests |
| What do people do just before they buy? | Paths |
| Who are my best customers, and what did they do? | People search |
| What do my best customers do that everyone else does not? | Product usage |
| Is this number really going up this month? | Activity |
| Do people come back after their first purchase? | Cohorts (preview) |
See where your paying customers come from
A free plan with 100k events a month, no credit card. Funnels and Activity are free; the other reports are included in Growth.
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