We have thousands of agents on our platform but we can't tell which features make them stick versus which ones they ignore completely.
Analytics That Drive Growth for PropTech Products
Track how agents, brokers, and property managers use your platform. Understand listing workflows, transaction funnels, and the behaviors that separate power users from churned accounts.
Join the KISSmetrics Accelerator — a hands-on program to get your analytics running fast
Trusted by 10,000+ SaaS companies
Sound familiar?
Real estate technology platforms serve users with wildly different workflows - solo agents managing a handful of listings, brokerages coordinating hundreds of transactions, property managers tracking maintenance across a portfolio. Your analytics need to capture this complexity, but most tools treat every user the same and bury the insights that matter.
You know some agents log in daily and close deals through your platform, while others signed up, listed one property, and disappeared. But you cannot pinpoint what the successful agents did differently during their first week. Without behavioral segmentation by user type and transaction volume, your product decisions are based on averages that represent nobody.
PropTech products live or die by adoption within organizations. One champion agent convinces their brokerage to roll out your platform, and suddenly you need to prove value to fifty agents who never asked for a new tool. Understanding the onboarding-to-adoption journey at both the individual and organizational level is critical - and generic analytics platforms simply do not support this.
What You Get
Click any feature to see how it works and what it can do for your team.
Up and Running in Days, Not Months
No data team required. Most teams see their first insights within 48 hours.
Install in Minutes
Add a single JavaScript snippet or connect via Segment. No engineering sprint required.
Configure With Experts
Your 1-hour onboarding call helps you define the events and funnels that matter for your business.
See Insights, Take Action
Build reports, discover patterns, and trigger campaigns - all from day one.
“KISSmetrics provided us the ability to track unique events and segment who the users are. We finally understood the difference between agents who thrive on our platform and those who leave within 30 days.”
Alex Acker
Senior Manager, Marketing & Insights, SendGrid
The PropTech Analytics Toolkit
Join the Accelerator program — guided setup, expert onboarding, custom plan
- Listing engagement and lifecycle analytics
- Agent and brokerage behavioral segmentation
- Transaction workflow funnel tracking
- Organizational rollout and adoption monitoring
- Market-specific performance dashboards
- Feature-to-revenue attribution for platform ROI
- Cross-platform tracking for web and mobile
2-Month Pricing Guarantee
No overage surcharges for your first 2 months after the trial. Track everything, find the right plan, zero risk.
No commitment required. The Accelerator program is designed to get you to value fast.
Frequently Asked Questions
Everything you need to know before getting started.
Ready to See What Your Data Is Hiding?
Join the KISSmetrics Accelerator program. We'll walk through your use case, set up your tracking, and build a custom plan that fits.
Book an Accelerator Call