We get thousands of signups a month but we can't figure out why only 3% of them convert to paid - our funnel is a black box.
PLG Analytics That Turn Free Users Into Paying Customers
Track every step of the self-serve journey. Find the activation moments that predict conversion, remove friction, and scale your product-led growth engine with data.
$1 for 7 days. Full access. Cancel anytime.
Trusted by 10,000+ SaaS companies
Sound familiar?
Product-led growth sounds simple in theory - build a great product and users will convert themselves. But in practice, you are staring at a signup-to-paid funnel with a 97% drop rate and no idea where the bottleneck lives. Your free tier is growing but revenue is not keeping pace. Something is broken between signup and that first aha moment, and aggregate metrics cannot tell you what.
Your onboarding flow has six steps but you do not know which ones matter. Some users hit value in five minutes and upgrade the same day. Others poke around for a week and disappear. Without behavioral segmentation, you are treating every free user the same way - sending the same emails, showing the same tooltips, and hoping something sticks.
PLG requires a different analytics approach than sales-led. You need to track individual user journeys through self-serve funnels, identify the specific actions that predict conversion, and measure time-to-value at a granular level. Cookie-cutter analytics tools were not designed for this.
What You Get
Click any feature to see how it works and what it can do for your team.
Up and Running in Days, Not Months
No data team required. Most teams see their first insights within 48 hours.
Install in Minutes
Add a single JavaScript snippet or connect via Segment. No engineering sprint required.
Configure With Experts
Your 1-hour onboarding call helps you define the events and funnels that matter for your business.
See Insights, Take Action
Build reports, discover patterns, and trigger campaigns - all from day one.
“Kissmetrics showed us that new users were actively using the product earlier in their trial. We restructured our onboarding based on the data and saw engagement jump across the board.”
David Shackelford
Project Manager, Unbounce
The PLG Analytics Toolkit
Starting at $99/month - $1 trial for 7 days
- Activation event discovery and aha moment identification
- Self-serve funnel optimization with friction detection
- Behavioral user segmentation for targeted onboarding
- Free-to-paid conversion path tracking and attribution
- Usage limit and paywall performance analytics
- Product engagement scoring with upgrade triggers
- Unlimited seats for product, growth, and marketing teams
2-Month Pricing Guarantee
No overage surcharges for your first 2 months after the trial. Track everything, find the right plan, zero risk.
Cancel anytime. No lock-in. Prices are indicative - talk to us for custom rates.
Frequently Asked Questions
Everything you need to know before getting started.
Ready to See What Your Data Is Hiding?
Start your $1 trial today. Full access, 2 months of surcharge-free onboarding, and a 1-hour expert call to get you set up.
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