We track DAU and MAU separately but we've never actually calculated stickiness. We don't know if our users are forming habits or just checking in once.
Measure Product Stickiness and Build Habits That Last
DAU/MAU ratio reveals whether your product is a daily habit or a monthly obligation. KISSmetrics tracks stickiness at the feature level so you can build the engagement loops that drive retention.
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Sound familiar?
Product stickiness, measured as the ratio of daily active users to monthly active users, tells you how frequently your users engage with your product. A stickiness ratio of 50% means that on any given day, half of your monthly users are active. It is the clearest measure of whether your product has become part of your users' workflow or whether they are casually trying it out.
Most analytics platforms report DAU and MAU as separate numbers but do not calculate stickiness as a first-class metric. Worse, they treat all activity as equal - a user who logs in to change their password counts the same as a user who spends an hour in your core workflow. Without feature-level stickiness, you cannot tell which parts of your product are driving habitual usage and which are gathering dust.
KISSmetrics calculates stickiness at both the product and feature level. You can see your overall DAU/MAU ratio and drill down into which features are used daily, which are weekly, and which are only visited once. This tells you where to invest in building deeper engagement and which features need to be made more discoverable or more valuable.
What You Get
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“KISSmetrics provided us the ability to track unique events and segment who the users are. The depth of insight completely changed how our product team makes decisions.”
Alex Acker
Senior Manager, Marketing & Insights, SendGrid
Product Stickiness Toolkit
Starting at $99/month - $1 trial for 7 days
- Real-time DAU/MAU dashboard
- Feature-level stickiness scoring
- User engagement tiering and segmentation
- Power user behavior pattern analysis
- Engagement loop detection and optimization
- Stickiness-to-retention correlation reports
- Benchmarking against industry standards
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Frequently Asked Questions
Everything you need to know before getting started.
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