We have separate dashboards for buyers and sellers but no way to see how supply-side changes affect demand-side behavior - the marketplace is a black box.
Analytics Built for Two-Sided Marketplace Dynamics
Track supply and demand together. KISSmetrics shows you how seller behavior affects buyer conversion, where marketplace liquidity breaks down, and how to grow both sides in balance.
Join the KISSmetrics Accelerator — a hands-on program to get your analytics running fast
Trusted by leading marketplace companies
Sound familiar?
Two-sided marketplaces have a unique analytics challenge: supply and demand are interdependent but most analytics tools treat them as separate funnels. When your buyer conversion rate drops, is it because of a product problem on the demand side or a supply quality issue? When sellers churn, is it because of low demand or poor marketplace tooling? You cannot answer these questions with separate buyer and seller dashboards.
Marketplace liquidity - the probability that a buyer finds what they want and a seller gets a transaction - is the single most important metric for your business. But it is extraordinarily hard to measure because it requires connecting supply-side listing behavior with demand-side search and purchase behavior across the entire marketplace.
You need analytics that understand marketplace dynamics. That means tracking the full lifecycle for both sides - seller onboarding through listing through transaction through payout, and buyer acquisition through search through purchase through repeat. More importantly, you need to see how changes on one side affect the other.
What You Get
Click any feature to see how it works and what it can do for your team.
Up and Running in Days, Not Months
No data team required. Most teams see their first insights within 48 hours.
Install in Minutes
Add a single JavaScript snippet or connect via Segment. No engineering sprint required.
Configure With Experts
Your 1-hour onboarding call helps you define the events and funnels that matter for your business.
See Insights, Take Action
Build reports, discover patterns, and trigger campaigns - all from day one.
“KISSmetrics revealed that categories with more than 15 active sellers had 3x higher buyer conversion rates. We focused seller acquisition on underserved categories and grew overall GMV by 38% in two quarters.”
Nina Patel
Head of Marketplace Operations, CraftConnect
The Two-Sided Marketplace Analytics Toolkit
Join the Accelerator program — guided setup, expert onboarding, custom plan
- Supply-demand correlation dashboards by category
- Seller activation and onboarding funnel tracking
- Marketplace liquidity measurement and gap identification
- Buyer conversion funnel with search-to-purchase analysis
- Transaction quality and satisfaction analytics
- GMV, take rate, and unit economics monitoring
- Unlimited team seats for marketplace and product teams
2-Month Pricing Guarantee
No overage surcharges for your first 2 months after the trial. Track everything, find the right plan, zero risk.
No commitment required. The Accelerator program is designed to get you to value fast.
Frequently Asked Questions
Everything you need to know before getting started.
Ready to See What Your Data Is Hiding?
Join the KISSmetrics Accelerator program. We'll walk through your use case, set up your tracking, and build a custom plan that fits.
Book an Accelerator Call