We can see total GMV growing but we have no idea if it's coming from a healthy marketplace or just a few power sellers propping up the numbers.
Marketplace Analytics for Both Sides of the Transaction
Track buyer and seller behavior in a unified platform. Understand marketplace liquidity, match quality, and unit economics with person-level analytics designed for two-sided platforms.
Join the KISSmetrics Accelerator — a hands-on program to get your analytics running fast
Trusted by 10,000+ e-commerce brands
Sound familiar?
Running a marketplace means managing two customer bases simultaneously - buyers and sellers - and the health of your platform depends on the balance between them. Most analytics tools are built for one-sided businesses and cannot model the interdependencies that make marketplaces work. You end up with separate dashboards for supply and demand that never connect.
The result is dangerous blind spots. Your GMV might be growing, but is it because the marketplace is healthy or because you are over-subsidizing one side? Are new sellers finding buyers quickly enough to stay engaged? Are buyers finding what they want, or are they searching and leaving empty-handed? These questions require analytics that understand both sides of every transaction.
Marketplace businesses need analytics that track buyer and seller journeys independently while also measuring how they interact. Liquidity metrics, match rates, time-to-first-transaction, and marketplace take rate all need to be visible at the person level - not just in aggregate - so you can identify and fix imbalances before they spiral.
What You Get
Click any feature to see how it works and what it can do for your team.
Up and Running in Days, Not Months
No data team required. Most teams see their first insights within 48 hours.
Install in Minutes
Add a single JavaScript snippet or connect via Segment. No engineering sprint required.
Configure With Experts
Your 1-hour onboarding call helps you define the events and funnels that matter for your business.
See Insights, Take Action
Build reports, discover patterns, and trigger campaigns - all from day one.
“After implementing behavioral cohort analysis, we identified the key activation events and reduced churn by 35% in six months.”
James Chen
VP Product, B2B SaaS Platform
Marketplace Analytics Toolkit
Join the Accelerator program — guided setup, expert onboarding, custom plan
- Dual-sided buyer and seller journey tracking
- Marketplace liquidity metrics with supply-demand monitoring
- Seller activation and onboarding funnel optimization
- GMV composition and take rate analytics
- Buyer-seller match quality measurement
- Side-specific churn prediction and prevention
- Category-level marketplace health scoring
2-Month Pricing Guarantee
No overage surcharges for your first 2 months after the trial. Track everything, find the right plan, zero risk.
No commitment required. The Accelerator program is designed to get you to value fast.
Frequently Asked Questions
Everything you need to know before getting started.
Ready to See What Your Data Is Hiding?
Join the KISSmetrics Accelerator program. We'll walk through your use case, set up your tracking, and build a custom plan that fits.
Book an Accelerator Call