Klaviyo tells me my open rates are great, but I still can't figure out which campaigns actually lead to purchases.
See Beyond Email Metrics With Full Journey Analytics
KISSmetrics connects every customer touchpoint - not just email - to actual revenue so you understand what truly drives purchases and retention.
$1 for 7 days. Full access. Cancel anytime.
Trusted by 10,000+ companies
Sound familiar?
Klaviyo is excellent for email and SMS marketing automation, but its analytics are limited to channel-specific metrics - open rates, click rates, and email-attributed revenue. The problem is that customers do not live inside your email campaigns. They browse your site, compare products, read reviews, visit on multiple devices, and interact with paid ads before they ever click an email link. Klaviyo only shows you one slice of a much bigger picture.
When you rely solely on Klaviyo's analytics, you overattribute revenue to email and undervalue other channels. A customer might discover your brand through Instagram, visit your site three times from Google, and then buy through an email link. Klaviyo claims 100% of that revenue for email, while the channels that actually drove discovery and consideration get zero credit. This leads to skewed budget decisions and missed opportunities across your marketing mix.
KISSmetrics gives you the full customer journey analytics that Klaviyo cannot. Track every touchpoint - site visits, product views, cart actions, email interactions, ad clicks, and purchases - tied to individual people. See which combination of channels and campaigns truly drive revenue, not just which channel happened to get the last click. Use KISSmetrics alongside Klaviyo to finally understand how email fits into your bigger growth picture.
What You Get
Click any feature to see how it works and what it can do for your team.
Up and Running in Days, Not Months
No data team required. Most teams see their first insights within 48 hours.
Install in Minutes
Add a single JavaScript snippet or connect via Segment. No engineering sprint required.
Configure With Experts
Your 1-hour onboarding call helps you define the events and funnels that matter for your business.
See Insights, Take Action
Build reports, discover patterns, and trigger campaigns - all from day one.
“We switched from aggregate dashboards to person-level tracking and saw a 28% increase in conversion within the first quarter.”
Sarah Mitchell
Head of E-commerce, Fashion Retailer
Full Journey Analytics Kit
Starting at $99/month - $1 trial for 7 days
- Multi-channel journey tracking
- E-commerce revenue attribution
- Cross-channel identity resolution
- Full-experience funnel analysis
- Channel mix ROI comparison
- Repeat purchase analytics
- Customer lifetime value tracking
2-Month Pricing Guarantee
No overage surcharges for your first 2 months after the trial. Track everything, find the right plan, zero risk.
Cancel anytime. No lock-in. Prices are indicative - talk to us for custom rates.
Frequently Asked Questions
Everything you need to know before getting started.
Ready to See What Your Data Is Hiding?
Start your $1 trial today. Full access, 2 months of surcharge-free onboarding, and a 1-hour expert call to get you set up.
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