Find and Fix Every Leak in Your Conversion Funnel

A leaky conversion funnel silently drains your revenue every single day. For every 100 users who start your signup or checkout process, the majority drop off before completing it - and most analytics tools can only tell you that it's happening, not why. You know you're losing users at step 3 of your onboarding flow, but is it a confusing form field, a trust issue, a technical bug, or a pricing concern? Without this context, every optimization attempt is a shot in the dark.

Traditional funnel analytics show you aggregate conversion rates between steps, but they treat every user the same. In reality, your funnel performs very differently for mobile versus desktop users, for users from paid search versus organic, and for first-time visitors versus returning ones. A single overall funnel view masks the real problems. The leak might only affect mobile users on a specific step, but if you can't segment your funnel, you'll never find it.

KISSmetrics gives you the funnel depth that surface-level tools miss. Build multi-step funnels in minutes and instantly segment by any user property - device, traffic source, plan type, geography, or custom attributes. See not just where users drop off but who drops off. Click into any funnel step to see the actual people who abandoned and review their behavior leading up to that moment. This person-level context transforms funnel optimization from guesswork into precision engineering.