Users download the app, link their bank account, and then 60% of them never make a single transaction - we are losing them right after the hardest onboarding step.
Understand How Users Actually Use Your Fintech App
Track the behaviors that predict fintech user engagement. KISSmetrics shows you where users drop off, which features drive stickiness, and how to turn signups into active, transacting customers.
Join the KISSmetrics Accelerator — a hands-on program to get your analytics running fast
Trusted by leading fintech companies
Sound familiar?
Fintech onboarding is brutally long. Users need to verify their identity, link bank accounts, accept compliance disclosures, and set up payment methods before they can do anything useful. Every step loses users. But you do not know which steps lose the most valuable users or which simplifications would yield the biggest activation improvements.
Your DAU and MAU numbers look fine at the top level, but when you dig deeper, a small percentage of power users drive all the transaction volume while the majority of your user base is dormant. You need to understand the behavioral difference between active transactors and passive account holders so you can move more users into the engaged category.
Fintech analytics have unique requirements. You need to track complex multi-step flows like KYC verification, correlate feature adoption with transaction behavior, segment users by financial product usage, and measure the monetization impact of engagement - all while maintaining the data handling standards financial products demand.
What You Get
Click any feature to see how it works and what it can do for your team.
Up and Running in Days, Not Months
No data team required. Most teams see their first insights within 48 hours.
Install in Minutes
Add a single JavaScript snippet or connect via Segment. No engineering sprint required.
Configure With Experts
Your 1-hour onboarding call helps you define the events and funnels that matter for your business.
See Insights, Take Action
Build reports, discover patterns, and trigger campaigns - all from day one.
“KISSmetrics revealed that users who set up recurring transfers in the first week had 4x higher 6-month retention. We added a recurring transfer prompt to onboarding and saw active user retention jump by 28%.”
Michael Chen
VP of Product, NeoBank
The Fintech User Analytics Toolkit
Join the Accelerator program — guided setup, expert onboarding, custom plan
- KYC and onboarding funnel analysis with drop-off tracking
- Transaction behavior analytics and engagement scoring
- Activation milestone discovery and optimization
- Multi-product adoption depth tracking
- Engagement and notification effectiveness measurement
- Revenue per user tracking tied to behavior
- Unlimited team seats for product and growth teams
2-Month Pricing Guarantee
No overage surcharges for your first 2 months after the trial. Track everything, find the right plan, zero risk.
No commitment required. The Accelerator program is designed to get you to value fast.
Frequently Asked Questions
Everything you need to know before getting started.
Ready to See What Your Data Is Hiding?
Join the KISSmetrics Accelerator program. We'll walk through your use case, set up your tracking, and build a custom plan that fits.
Book an Accelerator Call