Google says our ads drove $200K in revenue last month but Facebook says the same thing - someone is lying and we are wasting budget on the wrong channel.
Attribute Every Revenue Dollar to the Right Channel
Stop relying on self-reported platform metrics. KISSmetrics gives you independent, person-level attribution so you know exactly which marketing investments drive actual purchases.
$1 for 7 days. Full access. Cancel anytime.
Trusted by 10,000+ online retailers
Sound familiar?
Your marketing budget is spread across Google Ads, Facebook, Instagram, email, influencer partnerships, and organic content. Every platform claims credit for the same conversions. When you add up the revenue each channel claims, it exceeds your actual revenue by 3x. You are making six-figure budget decisions based on data you cannot trust.
Last-click attribution tells you what happened right before someone bought, but ignores the four other touches that built the intent. First-click attribution does the opposite. Neither gives you the full picture, and you end up either over-investing in bottom-of-funnel capture channels or under-investing in the awareness channels that filled the funnel in the first place.
E-commerce revenue attribution requires tracking real people across every touch point - the Instagram ad they saw, the blog post they read, the email that brought them back, and the Google search that led to the purchase. Only person-level tracking can untangle the multi-touch journey and give you attribution you can actually use to allocate budget.
What You Get
Click any feature to see how it works and what it can do for your team.
Up and Running in Days, Not Months
No data team required. Most teams see their first insights within 48 hours.
Install in Minutes
Add a single JavaScript snippet or connect via Segment. No engineering sprint required.
Configure With Experts
Your 1-hour onboarding call helps you define the events and funnels that matter for your business.
See Insights, Take Action
Build reports, discover patterns, and trigger campaigns - all from day one.
“We discovered that our email campaigns were driving 3x more first-purchase revenue than our Facebook ads when we looked at multi-touch attribution. We shifted $50K in monthly spend and saw a 31% increase in overall ROAS.”
Jessica Huang
Director of Marketing, Bloom & Petal
The E-commerce Revenue Attribution Toolkit
Starting at $99/month - $1 trial for 7 days
- Five built-in multi-touch attribution models with custom options
- Full customer journey mapping across channels and devices
- Independent channel revenue reporting free of platform bias
- Campaign and ad-level attribution drill-down
- New vs returning customer attribution separation
- Marketing mix optimization with budget scenario modeling
- Unlimited team seats for marketing and finance teams
2-Month Pricing Guarantee
No overage surcharges for your first 2 months after the trial. Track everything, find the right plan, zero risk.
Cancel anytime. No lock-in. Prices are indicative - talk to us for custom rates.
Frequently Asked Questions
Everything you need to know before getting started.
Ready to See What Your Data Is Hiding?
Start your $1 trial today. Full access, 2 months of surcharge-free onboarding, and a 1-hour expert call to get you set up.
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