Only 22% of our customers ever buy a second time and we have no idea what makes the ones who come back different from the ones who do not.
Turn First-Time Buyers Into Loyal Repeat Customers
Understand what drives repeat purchases. KISSmetrics tracks buyer behavior over time so you can identify what brings customers back and replicate it across your entire base.
$1 for 7 days. Full access. Cancel anytime.
Trusted by 10,000+ online retailers
Sound familiar?
Acquiring a new customer costs 5x more than retaining an existing one, yet most e-commerce analytics focus almost entirely on acquisition. Your dashboards are full of new visitor metrics, first-purchase conversion rates, and CPA numbers. Meanwhile, 78% of your customers buy once and never return, and you have no systematic understanding of why the other 22% do come back.
You send post-purchase emails to everyone on the same schedule with the same content. But a customer who bought a consumable product has completely different reorder patterns than someone who bought a durable good. Without behavioral segmentation of your buyer base, your retention marketing is generic, poorly timed, and easy to ignore.
Repeat purchase optimization requires tracking individual customer journeys over months, understanding inter-purchase timing, identifying the product combinations that predict loyalty, and connecting marketing touch points to reorder behavior. This is fundamentally different from the session-based analytics most e-commerce tools provide.
What You Get
Click any feature to see how it works and what it can do for your team.
Up and Running in Days, Not Months
No data team required. Most teams see their first insights within 48 hours.
Install in Minutes
Add a single JavaScript snippet or connect via Segment. No engineering sprint required.
Configure With Experts
Your 1-hour onboarding call helps you define the events and funnels that matter for your business.
See Insights, Take Action
Build reports, discover patterns, and trigger campaigns - all from day one.
“KISSmetrics showed us that customers who bought skincare bundles had a 58% repeat purchase rate versus 19% for single-item buyers. We promoted bundles to first-time buyers and increased our 90-day repeat rate by 34%.”
Lauren Mitchell
VP of Retention, GlowUp Beauty
The E-commerce Repeat Purchase Toolkit
Starting at $99/month - $1 trial for 7 days
- Repeat purchase rate tracking by cohort and channel
- Purchase interval analysis with reorder timing optimization
- Product affinity mapping and cross-sell identification
- Retention campaign attribution for email, SMS, and ads
- Automatic loyalty segmentation with tier tracking
- AOV progression tracking across the customer lifecycle
- Unlimited team seats for marketing and retention teams
2-Month Pricing Guarantee
No overage surcharges for your first 2 months after the trial. Track everything, find the right plan, zero risk.
Cancel anytime. No lock-in. Prices are indicative - talk to us for custom rates.
Frequently Asked Questions
Everything you need to know before getting started.
Ready to See What Your Data Is Hiding?
Start your $1 trial today. Full access, 2 months of surcharge-free onboarding, and a 1-hour expert call to get you set up.
Start Your $1 Trial