Mobile is 68% of our traffic but only 31% of revenue - the mobile conversion rate is less than half of desktop and we do not know where the experience breaks down.
Close the Mobile Conversion Gap in Your Store
Mobile shoppers behave differently than desktop. KISSmetrics shows you exactly where mobile users drop off, what mobile-specific friction costs you, and how to optimize the small-screen shopping experience.
$1 for 7 days. Full access. Cancel anytime.
Trusted by 10,000+ online retailers
Sound familiar?
Mobile traffic keeps growing but mobile revenue does not keep pace. Your desktop conversion rate is 3.2% but mobile sits at 1.4%, and the gap has widened every quarter. You have a responsive design, a fast mobile site, and Apple Pay enabled. Something is still broken, but aggregate mobile analytics cannot tell you what.
Mobile shoppers have different browsing patterns, shorter sessions, more distractions, and less patience for friction. They are also more likely to start on mobile and finish on desktop. Your analytics treat mobile and desktop as separate channels, missing the cross-device journey and the mobile-specific micro-interactions that determine whether a shopper converts or bounces.
Optimizing mobile commerce requires understanding mobile-specific behavior: thumb-friendly navigation patterns, mobile checkout form friction, payment wallet usage, screen-size impact on product browsing, and the cross-device journeys where mobile plays a discovery role. You need analytics that understand these dynamics, not desktop analytics squeezed onto a mobile report.
What You Get
Click any feature to see how it works and what it can do for your team.
Up and Running in Days, Not Months
No data team required. Most teams see their first insights within 48 hours.
Install in Minutes
Add a single JavaScript snippet or connect via Segment. No engineering sprint required.
Configure With Experts
Your 1-hour onboarding call helps you define the events and funnels that matter for your business.
See Insights, Take Action
Build reports, discover patterns, and trigger campaigns - all from day one.
“KISSmetrics showed that our mobile checkout had a 67% abandonment rate at the address form. We implemented autofill and reduced it to 38%. That single change added $180K in mobile revenue per month.”
Kevin Wu
Head of Digital, StyleVault
The Mobile E-commerce Conversion Toolkit
Starting at $99/month - $1 trial for 7 days
- Mobile-specific purchase funnel with desktop comparison
- Mobile checkout optimization with payment method analysis
- Cross-device journey tracking from mobile browse to purchase
- Mobile browse behavior analysis and pattern identification
- Mobile speed and performance impact measurement
- True mobile revenue attribution including cross-device assists
- Unlimited team seats for product and marketing teams
2-Month Pricing Guarantee
No overage surcharges for your first 2 months after the trial. Track everything, find the right plan, zero risk.
Cancel anytime. No lock-in. Prices are indicative - talk to us for custom rates.
Frequently Asked Questions
Everything you need to know before getting started.
Ready to See What Your Data Is Hiding?
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