We know our cart abandonment rate is 74% but we have no idea which step in the funnel is actually killing conversions or why people leave.
See Exactly Where Your E-commerce Funnel Breaks Down
Stop guessing why shoppers abandon. KISSmetrics maps every step from product view to purchase confirmation so you can fix the leaks that cost you the most revenue.
$1 for 7 days. Full access. Cancel anytime.
Trusted by 10,000+ online stores
Sound familiar?
Your store gets plenty of traffic but the conversion rate sits stubbornly below 2%. You have tweaked product pages, added urgency banners, and tested three different checkout layouts. Nothing moves the needle because you are optimizing blind. Google Analytics tells you how many people reached each page but not why they left or what they did before dropping off.
E-commerce funnels are not linear. Shoppers browse, compare, save to wishlist, leave, come back on a different device, and eventually buy - or do not. Traditional pageview analytics cannot follow this journey across sessions and devices. You end up with fragmented data that makes every conversion optimization feel like a coin flip.
You need funnel analytics designed for how people actually shop online. That means tracking individual shopper journeys across sessions, segmenting by traffic source and device, and seeing exactly which steps lose the most revenue - not just the most visitors.
What You Get
Click any feature to see how it works and what it can do for your team.
Up and Running in Days, Not Months
No data team required. Most teams see their first insights within 48 hours.
Install in Minutes
Add a single JavaScript snippet or connect via Segment. No engineering sprint required.
Configure With Experts
Your 1-hour onboarding call helps you define the events and funnels that matter for your business.
See Insights, Take Action
Build reports, discover patterns, and trigger campaigns - all from day one.
“KISSmetrics showed us that 38% of checkout abandonment happened at the shipping cost reveal. One change to show estimated shipping earlier increased our checkout completion rate by 23%.”
Maria Santos
Head of E-commerce, Urban Home Goods
The E-commerce Funnel Optimization Toolkit
Starting at $99/month - $1 trial for 7 days
- Multi-step purchase funnel mapping with revenue weighting
- Cross-session and cross-device shopper journey tracking
- Abandonment segmentation by 20+ dimensions
- Checkout friction detection at the form field level
- Mobile vs desktop funnel comparison dashboards
- Revenue-per-visitor analysis by source and landing page
- Unlimited team seats for your marketing and product teams
2-Month Pricing Guarantee
No overage surcharges for your first 2 months after the trial. Track everything, find the right plan, zero risk.
Cancel anytime. No lock-in. Prices are indicative - talk to us for custom rates.
Frequently Asked Questions
Everything you need to know before getting started.
Ready to See What Your Data Is Hiding?
Start your $1 trial today. Full access, 2 months of surcharge-free onboarding, and a 1-hour expert call to get you set up.
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