Klaviyo says email drove $400K in revenue last month but when I look at total revenue it does not add up - I need an independent view of what email actually contributes.
Know Exactly Which Emails Drive Real Revenue
Stop relying on email platform self-reporting. KISSmetrics gives you independent attribution so you know which campaigns, flows, and sends actually produce purchases.
$1 for 7 days. Full access. Cancel anytime.
Trusted by 10,000+ online retailers
Sound familiar?
Your email marketing platform reports impressive revenue numbers. But those numbers are based on a generous attribution window that gives email credit for purchases that would have happened anyway. You need to know the true incremental revenue your email campaigns generate - not the inflated numbers your ESP uses to justify its pricing.
Open rates and click rates tell you about email engagement but nothing about email effectiveness. A campaign can have great open rates and zero revenue impact. Another might have modest engagement metrics but drive significant purchase behavior. Without tying email interactions to downstream purchase data at the person level, you are optimizing the wrong metrics.
E-commerce email analytics need to go beyond the ESP dashboard. You need independent attribution that tracks the customer journey from email click through browse behavior to actual purchase, accounts for multi-channel touch points, and gives you a trustworthy view of each campaign's true contribution to revenue.
What You Get
Click any feature to see how it works and what it can do for your team.
Up and Running in Days, Not Months
No data team required. Most teams see their first insights within 48 hours.
Install in Minutes
Add a single JavaScript snippet or connect via Segment. No engineering sprint required.
Configure With Experts
Your 1-hour onboarding call helps you define the events and funnels that matter for your business.
See Insights, Take Action
Build reports, discover patterns, and trigger campaigns - all from day one.
“Our ESP claimed email drove 38% of revenue. KISSmetrics independent attribution showed it was closer to 22% - but it also revealed our browse abandonment flow was 3x more effective than we thought. We reallocated resources and grew true email revenue by 19%.”
Tom Bradley
Email Marketing Director, Peak Outdoor Gear
The E-commerce Email Analytics Toolkit
Starting at $99/month - $1 trial for 7 days
- Independent email revenue attribution beyond ESP claims
- Automated flow performance tracking with per-step ROI
- Campaign-level revenue reporting for every send
- Subscriber segment revenue analysis
- Email-to-repeat purchase impact measurement
- Channel share of revenue with consistent cross-channel attribution
- Unlimited team seats for email and marketing teams
2-Month Pricing Guarantee
No overage surcharges for your first 2 months after the trial. Track everything, find the right plan, zero risk.
Cancel anytime. No lock-in. Prices are indicative - talk to us for custom rates.
Frequently Asked Questions
Everything you need to know before getting started.
Ready to See What Your Data Is Hiding?
Start your $1 trial today. Full access, 2 months of surcharge-free onboarding, and a 1-hour expert call to get you set up.
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