Our CAC keeps climbing but we have no idea which customers are actually profitable after accounting for returns and support costs.
DTC Analytics That Connect Acquisition Cost to Lifetime Value
Stop guessing which channels bring profitable customers. Track every shopper from first click to repeat purchase and finally understand the true unit economics of your DTC brand.
$1 for 7 days. Full access. Cancel anytime.
Trusted by 10,000+ e-commerce brands
Sound familiar?
Running a DTC brand in today's market means fighting for every customer. Ad costs are rising on every platform, iOS privacy changes have gutted your attribution, and you're making million-dollar budget decisions based on incomplete data. Your Facebook dashboard says one thing, Google says another, and your Shopify numbers don't match either of them.
The core problem is that you cannot connect acquisition cost to customer lifetime value at the person level. You know your blended CAC and your average LTV, but you do not know which specific channels, campaigns, and creatives bring in the customers who buy three or four times versus the ones who return their first order and never come back.
DTC brands need analytics that work at the individual customer level - tracking the full journey from ad impression through repeat purchase, with accurate attribution that survives privacy restrictions. You need to see the true payback period for every acquisition channel so you can invest confidently.
What You Get
Click any feature to see how it works and what it can do for your team.
Up and Running in Days, Not Months
No data team required. Most teams see their first insights within 48 hours.
Install in Minutes
Add a single JavaScript snippet or connect via Segment. No engineering sprint required.
Configure With Experts
Your 1-hour onboarding call helps you define the events and funnels that matter for your business.
See Insights, Take Action
Build reports, discover patterns, and trigger campaigns - all from day one.
“KISSmetrics showed us exactly which marketing channels drive real revenue, not just clicks. We cut our wasted ad spend by 42% in three months.”
Dave Chaffey
CEO, Smart Insights
DTC Brand Analytics Toolkit
Starting at $99/month - $1 trial for 7 days
- Channel-level CAC calculation with full attribution
- Customer lifetime value tracking and prediction
- Repeat purchase and retention cohort analysis
- First-party attribution engine for privacy-proof tracking
- Product-level revenue and margin intelligence
- Real-time campaign ROAS monitoring
- LTV-to-CAC ratio dashboard by acquisition source
2-Month Pricing Guarantee
No overage surcharges for your first 2 months after the trial. Track everything, find the right plan, zero risk.
Cancel anytime. No lock-in. Prices are indicative - talk to us for custom rates.
Frequently Asked Questions
Everything you need to know before getting started.
Ready to See What Your Data Is Hiding?
Start your $1 trial today. Full access, 2 months of surcharge-free onboarding, and a 1-hour expert call to get you set up.
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