Our B2B buyers have 90-day sales cycles with five stakeholders, and our analytics tool treats every visit like an independent session.
B2B E-commerce Analytics for Complex Buying Journeys
Track multi-stakeholder purchase decisions across long sales cycles. Connect every touchpoint to closed deals and understand which accounts are ready to buy, reorder, or expand.
Join the KISSmetrics Accelerator — a hands-on program to get your analytics running fast
Trusted by 10,000+ e-commerce brands
Sound familiar?
B2B e-commerce is nothing like B2C. Your buyers research for weeks, involve multiple stakeholders, negotiate pricing, and place large recurring orders. But most analytics platforms were designed for impulse purchases and individual shoppers. They cannot handle the complexity of a buying committee, a 60-day evaluation cycle, or account-level purchasing patterns.
You end up with fragmented data. One stakeholder browses your catalog, another requests a quote, a third approves the purchase order. Your analytics sees three unrelated visitors instead of one coordinated buying journey. And when it comes to renewals and reorders, you have no visibility into which accounts are at risk or which are ready to expand.
KISSmetrics connects the dots across your entire B2B buying cycle. Track individuals within accounts, stitch together multi-stakeholder journeys, and finally see the complete path from first research visit to signed contract to repeat order. B2B analytics should work the way B2B actually works.
What You Get
Click any feature to see how it works and what it can do for your team.
Up and Running in Days, Not Months
No data team required. Most teams see their first insights within 48 hours.
Install in Minutes
Add a single JavaScript snippet or connect via Segment. No engineering sprint required.
Configure With Experts
Your 1-hour onboarding call helps you define the events and funnels that matter for your business.
See Insights, Take Action
Build reports, discover patterns, and trigger campaigns - all from day one.
“After implementing behavioral cohort analysis, we identified the key activation events and reduced churn by 35% in six months.”
James Chen
VP Product, B2B SaaS Platform
The B2B E-commerce Analytics Toolkit
Join the Accelerator program — guided setup, expert onboarding, custom plan
- Account-level journey tracking across stakeholders
- Multi-touch attribution for long B2B sales cycles
- Reorder and renewal behavior monitoring
- Pipeline analytics with stage conversion tracking
- Quote-to-close funnel analysis
- Account lifetime value segmentation
- CRM and ERP integration via API and Segment
2-Month Pricing Guarantee
No overage surcharges for your first 2 months after the trial. Track everything, find the right plan, zero risk.
No commitment required. The Accelerator program is designed to get you to value fast.
Frequently Asked Questions
Everything you need to know before getting started.
Ready to See What Your Data Is Hiding?
Join the KISSmetrics Accelerator program. We'll walk through your use case, set up your tracking, and build a custom plan that fits.
Book an Accelerator Call