We can see anonymous visitors on our site but the moment they sign up, we lose all their pre-signup behavior. It's like they appeared from nowhere.
Connect Anonymous Visitors to Known Customers Seamlessly
KISSmetrics automatically merges anonymous browsing history with identified user profiles so you never lose the pre-signup journey.
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Trusted by 10,000+ companies
Sound familiar?
Most of your website visitors are anonymous. They browse your product pages, read your blog, compare pricing, and evaluate your solution - all before they ever fill out a form or create an account. In most analytics tools, this pre-signup behavior lives in a separate anonymous profile that never gets connected to the customer they eventually become. You can see that someone signed up, but you have no idea what they did before that moment. The most important part of the buyer journey - the consideration phase - is invisible.
This anonymous-to-known gap creates a massive blind spot in your analytics. You can't attribute signups to the content or pages that influenced them. You can't see which marketing channels drove users who eventually converted days or weeks later. Your onboarding team has no context about what the user was interested in before signing up. And if you're trying to optimize your website for conversions, you're missing the entire pre-conversion behavior dataset that would tell you what's working.
KISSmetrics solves the anonymous-to-known problem with automatic identity resolution. From the moment a user first lands on your site, KISSmetrics assigns them a persistent anonymous ID and tracks all their behavior. When they later identify themselves - by signing up, logging in, or submitting a form - KISSmetrics automatically merges their anonymous history with their known profile. The result is a complete user timeline from first visit to latest action, with zero data gaps. Every page they viewed, every feature they explored, every return visit - all connected to the person they became.
What You Get
Click any feature to see how it works and what it can do for your team.
Up and Running in Days, Not Months
No data team required. Most teams see their first insights within 48 hours.
Install in Minutes
Add a single JavaScript snippet or connect via Segment. No engineering sprint required.
Configure With Experts
Your 1-hour onboarding call helps you define the events and funnels that matter for your business.
See Insights, Take Action
Build reports, discover patterns, and trigger campaigns - all from day one.
“We switched from aggregate dashboards to person-level tracking and saw a 28% increase in conversion within the first quarter.”
Sarah Mitchell
Head of E-commerce, Fashion Retailer
Identity Resolution Toolkit
Starting at $99/month - $1 trial for 7 days
- Automatic identity merging
- Pre-signup journey tracking
- Cross-device identity resolution
- First-touch attribution recovery
- Anonymous visitor analytics
- Progressive profile building
- Identity API documentation
2-Month Pricing Guarantee
No overage surcharges for your first 2 months after the trial. Track everything, find the right plan, zero risk.
Cancel anytime. No lock-in. Prices are indicative - talk to us for custom rates.
Frequently Asked Questions
Everything you need to know before getting started.
Ready to See What Your Data Is Hiding?
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