Our A/B test showed a 12% lift in clicks but we have no idea if those extra clicks turned into revenue or just noise.
A/B Testing That Measures Revenue, Not Just Clicks
Track how test variants affect downstream revenue, retention, and lifetime value. Make experiment decisions based on the metrics that actually matter to your business.
$1 for 7 days. Full access. Cancel anytime.
Trusted by 10,000+ companies
Sound familiar?
Your A/B testing tool declared a winner. Variant B got 15% more clicks. Your team celebrates, ships the change, and moves on. Two months later, revenue is flat. The "winning" variant drove more clicks on a button that did not lead to more purchases. You optimized for a vanity metric and called it a win.
The problem is not your testing methodology - it is your measurement framework. Your testing tool measures the immediate action. It does not track what happens next. Did those extra signups convert to paid? Did the new checkout flow increase average order value? Did the redesigned pricing page attract more monthly or annual subscribers?
You need A/B testing analytics that follow users downstream from the test exposure to the business outcome. Revenue, retention, LTV - the metrics your CEO cares about. Not click-through rates that make dashboards look good but do not move the bottom line.
What You Get
Click any feature to see how it works and what it can do for your team.
Up and Running in Days, Not Months
No data team required. Most teams see their first insights within 48 hours.
Install in Minutes
Add a single JavaScript snippet or connect via Segment. No engineering sprint required.
Configure With Experts
Your 1-hour onboarding call helps you define the events and funnels that matter for your business.
See Insights, Take Action
Build reports, discover patterns, and trigger campaigns - all from day one.
“KISSmetrics showed us exactly which marketing channels drive real revenue, not just clicks. We cut our wasted ad spend by 42% in three months.”
Dave Chaffey
CEO, Smart Insights
The A/B Testing Analytics Toolkit
Starting at $99/month - $1 trial for 7 days
- Revenue-weighted experiment results with confidence intervals
- Multi-goal tracking with primary and secondary metrics
- Segment-level test analysis for personalization insights
- Long-term retention and LTV tracking per test variant
- Experiment velocity and program health dashboard
- Real-time test monitoring with early stopping guidance
- Integration with Optimizely, VWO, LaunchDarkly, and custom tools
2-Month Pricing Guarantee
No overage surcharges for your first 2 months after the trial. Track everything, find the right plan, zero risk.
Cancel anytime. No lock-in. Prices are indicative - talk to us for custom rates.
Frequently Asked Questions
Everything you need to know before getting started.
Ready to See What Your Data Is Hiding?
Start your $1 trial today. Full access, 2 months of surcharge-free onboarding, and a 1-hour expert call to get you set up.
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