The Analytics Platform That
Keeps It Super Simple
Track real people. Understand their journeys. See what drives revenue. All in one platform built for growth teams.
Everything you need in one platform
Track KPIs
Revenue, conversions, LTV - all in real time
$24.8K
Populations
Segment users by behavior, not guesswork
Reports
Funnel, cohort, revenue & 6 more report types
Conversion Funnel
Data Flows
Import & export data from anywhere
Segment · HubSpot · Zapier · more
Campaigns
Behavioral emails triggered by real actions
68%
Open rate
24%
Click rate
$12K
Revenue
Trusted since 2008 by teams at these companies - and many more
Stripe
PayPal
Coinbase
Intuit
Microsoft
HubSpot
Mailchimp
Zapier
Intercom
Calendly
Shopify
Nike
Etsy
Airbnb
DoorDash
Lyft
Reddit
Salesforce
Zendesk
DocuSign
Headspace
Duolingo
Udemy
Spotify
GitHub
Miro
Amazon
Unbounce
OptimizelyStripePayPalCoinbaseIntuitMicrosoftHubSpotMailchimpZapierIntercomCalendlyShopifyNikeEtsyAirbnbDoorDashLyftRedditSalesforceZendeskDocuSignHeadspaceDuolingoUdemySpotifyGitHubMiroAmazonUnbounceOptimizelyStripePayPalCoinbaseIntuitMicrosoftHubSpotMailchimpZapierIntercomCalendlyShopifyNikeEtsyAirbnbDoorDashLyftRedditSalesforceZendeskDocuSignHeadspaceDuolingoUdemySpotifyGitHubMiroAmazonUnbounceOptimizelyThe KISSmetrics effect
Simple analytics, real results. Since 2008, over 10,000 growth teams have used KISSmetrics to understand their users and grow revenue.
25% boost in trial engagement
Unbounce discovered users were adopting features faster than expected
“Kissmetrics showed us that new users were actively using the product earlier in their trial, and engaging with more features than before.”
David Shackelford
Project Manager, Unbounce
Built for every industry
See how teams in your industry use KISSmetrics to solve their specific challenges.
+ moreE-commerce
Understand every step of the customer journey - from first click to repeat purchase.
+ moreSaaS
Understand your users from signup to expansion - and everywhere in between.
+ moreEdTech
Understand what makes learners successful - from enrollment to certification.
+ moreMarketplaces
Understand both sides of your marketplace - buyers and sellers, supply and demand.
+ moreSales-Led
Understand the full journey from first touch to signed contract.
+ moreFintech
Understand every step from app download to first transaction - and beyond.
Platform Deep Dive
Everything you need to grow
Six powerful capabilities, one unified platform. Scroll through each to see how KISSmetrics works.
See every user, not just sessions
Track individuals across devices and sessions. See complete user journeys from first touch to conversion - not just anonymous pageviews.
Explore Tracking
The right report for every question
Funnels, cohorts, revenue, A/B tests, paths, and more. Answer any question about your users with the right report for the job.
Explore Types
Segments that update themselves
Build segments based on behavior, properties, or any criteria. Export them for campaigns or use them directly in reports.
Explore Populations
Know what actually drives revenue
First-touch, last-touch, multi-touch, or custom windows. See which channels actually drive revenue, not just traffic.
Explore Attribution
Turn insights into action
Turn insights into action. Trigger behavioral emails based on what users do - recover carts, prevent churn, drive conversions.
Explore Campaigns
Connect your entire stack
Push data to your CRM, email platform, or ad tools. Act on insights without switching between tabs.
Explore Integrations
How do I start using KISSmetrics for my business?
Four simple steps. Every plan includes a 1-hour onboarding call to help you get set up right.
Connect Your Data
Add our lightweight script or use our API. Start tracking events in minutes, not days.
Track What Matters
Define the events and properties that map to your business model. We help you focus on signal, not noise.
Get Answers
Use reports to understand user behavior, identify drop-offs, and see what drives conversions.
Take Action
Build segments, trigger campaigns, and push data to your other tools. Analytics that actually does something.
Self-Serve
Get Started for Free
Accelerator
Need help setting up or migrating?
Switching from GA4, Mixpanel, or Amplitude? Our experts handle the full migration, custom schema design, and team training so nothing gets lost.
Questions KISSmetrics answers
Real business questions deserve clear answers. Each question maps to a specific report.
“Where are users dropping off in my funnel?”
→ Funnel Report
“Which marketing channels drive actual revenue?”
→ Revenue Report
“Why are users churning after 30 days?”
→ Cohort Report
“What paths do converting users take?”
→ Path Report
“Who are my most valuable customers?”
→ Populations
“Can I recover abandoned carts automatically?”
→ Campaigns
Ready to understand your users?
Free to start. 1-hour onboarding call included. Cancel anytime.