Analytics that sets itself up,then answers you.
Most analytics counts pageviews. Kissmetrics tells you who became a customer, what they are worth, and which channel brought them.
Build your business intelligence layer for free.
Track 100k events a month without a card, and see how we can radically improve your analytics stack starting today.
Trusted since 2008 by 10,000+ growth teams


Ask it your most expensive question.
For E-commerce
And you can watch it happen.
Every event the moment it lands, with the person behind it. Drag it.
And watch traffic turn into customers.
The same events, read as a funnel. People cross to the next stage, or fall out of it.
None of that needed a developer.
This is the whole setup. It reads your site, installs its own tracking, works out what you sell, and builds the first dashboard.
- Reading acmestore.com184 pages, 9 templates
- Tracking installedno developer, no tag manager
- 47 events coming inautocaptured from the live site
- Business type: E-commerceinferred from the schema
- Roles assigned to every eventproduct view, add to cart, checkout, purchase
- Workspace built6 metrics, 1 funnel, 1 dashboard
It captures the data itself
One snippet and Kissmetrics records every event on your site, resolved to a person across devices. No warehouse to stand up, no connector reading somebody else’s summary.
How tracking worksIt configures itself
It reads the events that arrive, works out what kind of business you run, assigns a role to every event, and builds your metrics, funnel and dashboard before you touch anything.
See what it buildsThen you just ask
Ask in plain English. It writes the query, picks the fastest way to answer it, gives you the report, and saves the setup so the same question runs the same way next month.
Browse the reportsThe questions you never got a straight answer to.
“Which channel brings customers that actually stay?”
Organic. It signs up fewer people than Google Ads and converts nearly twice as well, 21.3% to paid against 13.2%.

Everything in one app, and all of it callable.
Every module below is in the product today. Ask the chat for it, build it by hand, or call it from the API. It is the same thing underneath.
Track
We capture the events ourselves. Nothing here is a connector to somebody else’s aggregate.
Analyze
Ask in plain English or build it yourself. Both end in the same report.
Report
Built once from a question, then kept, scheduled and sent wherever you need it.
Act
The point of a number is the next move, so the next move lives in the same app.
Build your business intelligence layer for free.
Free to start, no card. Tracking, attribution and your first dashboard in under a minute.
Build your business intelligence layer for free.