My team is producing great content and running solid campaigns, but I cannot connect their work to pipeline in a way that earns us more budget.
Marketing Analytics That Prove Your Team's Impact on Pipeline
Connect every campaign, channel, and piece of content to pipeline and revenue. Give your team the data they need and your leadership the proof they want.
Join the KISSmetrics Accelerator — a hands-on program to get your analytics running fast
Trusted by 10,000+ companies
Sound familiar?
As VP of Marketing, you are caught in the middle. Your team needs tools and budget to execute. Your CMO and CEO need proof that marketing drives revenue. But your analytics stack gives you metrics that are too tactical for the boardroom and too aggregated for your team to act on.
You know your content marketing is working because organic traffic is up. You know your demand gen campaigns are generating leads. But translating that into pipeline contribution numbers that hold up in an executive review is a different problem entirely. Attribution is messy, the data is fragmented, and your analyst is overloaded.
You need analytics that work at both levels - detailed enough for your team to optimize campaigns, and summarized enough for you to present marketing's contribution with confidence. One platform that your content team, demand gen team, and leadership can all use without conflicting numbers.
What You Get
Click any feature to see how it works and what it can do for your team.
Up and Running in Days, Not Months
No data team required. Most teams see their first insights within 48 hours.
Install in Minutes
Add a single JavaScript snippet or connect via Segment. No engineering sprint required.
Configure With Experts
Your 1-hour onboarding call helps you define the events and funnels that matter for your business.
See Insights, Take Action
Build reports, discover patterns, and trigger campaigns - all from day one.
“KISSmetrics showed us exactly which marketing channels drive real revenue, not just clicks. We cut our wasted ad spend by 42% in three months.”
Dave Chaffey
CEO, Smart Insights
The VP of Marketing's Analytics Toolkit
Join the Accelerator program — guided setup, expert onboarding, custom plan
- Pipeline contribution reporting for executive reviews
- Channel mix optimization with budget modeling
- Full-funnel campaign performance analytics
- Function-specific team dashboards with roll-up view
- Lead quality analysis by source and channel
- Content attribution to pipeline and revenue
- CRM integration with Salesforce and HubSpot
2-Month Pricing Guarantee
No overage surcharges for your first 2 months after the trial. Track everything, find the right plan, zero risk.
No commitment required. The Accelerator program is designed to get you to value fast.
Frequently Asked Questions
Everything you need to know before getting started.
Ready to See What Your Data Is Hiding?
Join the KISSmetrics Accelerator program. We'll walk through your use case, set up your tracking, and build a custom plan that fits.
Book an Accelerator Call