Written for the people who have to make the number move. Measurement, funnels, churn, attribution and the full customer lifecycle.
169 articles
Build your business intelligence layer for free.
18 years of it9.6out of 10
TrustRadius4.1out of 5
Capterra4.1out of 5
G2The six we would hand someone who asked what this blog is for.
Data retention defaults to two months and governs every exploration report. Internal traffic is not filtered. Payment providers steal attribution. Twenty minutes of settings, and every day of delay is permanently missing.
Someone on your pricing page has already decided they want it. The ones who leave are pre-qualified and stuck on something specific, and page metrics cannot tell you which of the four it is.
4 August 2026The interface presents an estimate, a suppressed row and a census with identical confidence. Sampling, thresholding, consent loss and dark traffic, with the signature and the remedy for each.
4 August 2026If you have ever exported a segment to compare it against last month’s export, you needed a population. Three things a filter cannot do, and how to define membership that stays true.
4 August 2026A session model answers what happened. A person model answers who it kept happening to, which is where retention, lifetime value and attribution live. What the choice buys, and what it costs.
4 August 2026The narrower and more intent-heavy the audience, the better the reported return and the worse the incrementality. How to run the one test that settles it, and how to make the channel genuinely additive.
4 August 2026Slow sessions skew mobile, cold and low-intent, and all three independently reduce conversion. Segment before you conclude, measure against revenue per person rather than bounce per session, and set the stopping rule before you start.
4 August 2026Mobile is charged for the research and desktop is credited with the sale. How to resolve identity across devices, the three honest methods, and what to measure once the person is whole.
4 August 2026Cost per acquisition ranks channels by price while ignoring what you bought. How to build the channel-to-LTV join, the month-three proxy that lets you act this quarter, and the three ways the analysis lies.
4 August 2026The formula is one line: downstream rate multiplied by downstream value. Being approximately right beats being silent, and a demo at $340 is far more useful than a demo at 1.
5 August 2026Growth suppresses reported churn, cohorts fix that and introduce censoring, and half of it may be failed payments. There is no single churn number, and the search for one is why the subject stays confusing.
5 August 2026The naive reading is backwards: contacting support correlates with better retention, because contacting means still trying. Four fields and one webhook make the real signal visible.
5 August 2026Showing 1-12 of 169 articles
Free to start, no card. Tracking, attribution and your first dashboard in under a minute.
All 169 articles are filed under one of these. Each page holds the full list for that topic.
How to measure what matters: metric definitions, calculation methods, benchmarks and the reporting behind them.
Trial conversion, activation, churn, expansion and the metrics that explain subscription revenue.
Cart abandonment, checkout funnels, conversion benchmarks and repeat purchase behaviour.
Testing, landing pages, forms and the analysis that tells you whether a change actually worked.
Attribution models, campaign tracking, channel performance and proving marketing return.
What to measure in SaaS, e-commerce, fintech, edtech, marketplaces and real estate tech.
How to set up tracking, build reports and get answers out of KISSmetrics.
Choosing metrics, building a measurement culture, and where AI changes analytics work.
Connecting analytics to email, CRM, warehouses and AI agents so data triggers action.