Group your customers by what they did, then see where each group came from.
A population is a group of people defined by what they did, such as everyone who bought twice. Save it once, then use it in every report.
Included in Growth, $99 a month. Funnels and Activity stay free.
Illustrative numbers, fully clickable. Nothing here queries your data.
How populations work
Build segments in clicks, not code.
Build it from what people did
Combine events and properties: "placed an order at least 2 times in the last 365 days". No code.
Filter any report by it
Use a population as a filter on funnels, revenue, paths and the rest, so every report can answer for one group.
Watch it grow or shrink
See the size of a group at the end of each month, and whether the work you did moved it.
Compare two groups side by side
Organic search is 15% of one-time buyers but 32% of repeat buyers. Meta Ads is the reverse: 33% of one-time buyers, 22% of repeat buyers.
Put any two populations next to each other and see where they came from, so the budget follows the customers who come back.
Build a population in seconds
Describe who you want to find, count the people who match, and save it. No code.
Watch a group grow
Track how a population grows or shrinks month by month, and whether your work is moving it.
Five populations worth saving
For an online store. Each one is a filter you can put on any report.
Repeat buyers
Placed an order at least 2 times in the last 365 daysSee which channels bring the customers who come back
Bought once, gone quiet
Placed exactly 1 order, no visit in the last 60 daysPick who gets the win-back campaign you send from your email tool
High-value customers
Lifetime revenue over $1,000Find the campaigns that brought them, and buy more of those
Cart abandoners
Started checkout in the last 7 days, no order sinceMeasure how many come back on their own
Discount buyers
First order used an influencer or promo codeCheck whether they ever buy again at full price
Use a group in every report
Filter the funnel, revenue or paths by a population, or open the people inside it in People search and export the list as a CSV.
Documentation
Group your customers by what they did
Populations are included in Growth, $99 a month.
No card required. Free plan. No developer needed for your website.