Entries by Jenn Steele

Google Analytics 4 vs Kissmetrics: Deep Dive

      Unless you pay big bucks for Google Analytics (and most of us don’t), you’ll be forced to move to Google Analytics 4 (GA4) on or before July 1, 2023.  If your company has a website, you’re probably using Universal Analytics (UA), which will stop collecting data as of that date. Unfortunately, GA4 […]