Entries by Gr0

A Beginner’s Guide To Cohort Analysis

Whether you’re doing it on purpose or subconsciously, it’s human nature to put things into categories. Maybe you organize your shoes based on color or your glassware according to their size. Whatever the case may be, by organizing your personal items into groups — also referred to as cohorts— you’re doing your very own cohort […]

8 Customer Success Metrics and KPIs To Track

Measuring customer success is an effective way to figure out how well your customers understand the full value of your specific product or service.  Are they using every facet of your product or service possible, and are they satisfied with how it works? Are they underutilizing key areas of your product or service? Or perhaps […]

How To Create Your Product Positioning

Without smart positioning, the most well-researched and well-developed product can lose its competitive edge in the marketplace. Product positioning is one of the strategies in the arsenal of the long and happy existence of your product — but what exactly is it, and why does it matter?  What is Product Positioning, and Why Does It […]

Market Positioning – Creating an Effective Positioning Strategy

Consider this: There are thousands of different companies offering the same products or services as you and promising, if not delivering, similar results. And they are probably well-positioned in your target market.  So, why exactly would a consumer pick you over your competitor? The answer lies with your target audience: They don’t want to purchase […]

A Step-By-Step Guide for Conducting Better Product Discovery

Whether you’re at a start-up or an established company, your product team is probably more focused on how they’re building what they’re building. Which makes sense. You want your new feature and overall product to work well for the user. But when so much focus is put on the “how”, the “why” of what you’re […]

Sales Funnel Stages, Definition, Process & Examples

As a sales rep, you’re constantly fighting an uphill battle for attention from prospects and leads. It can seem as if the harder you try to sell, the harder the job becomes.  But there’s a process that can help sales reps convert cold prospects into hot leads, whether those leads are taken from landing pages, […]

How To Calculate Conversion Rate | Explained With Examples

Conversion rate is one of the best behavioral analytics benchmarks you can use to measure the performance of your marketing campaigns.  Unlike cost-per-click (CPC) or click-through rate, conversion rate describes how good your marketing strategies are at turning consumers into customers, i.e. “converting” them. Generally speaking, the higher your conversion rate, the better your marketing. […]

What is Statistical Significance?

Imagine you read a far-fetched news headline about a recently published study. The headline reads: “Study Shows Running in Circles Prevents Cancer”. You’d probably scratch your head in disbelief.  Then you read on to discover the sample size was five people. And of those five people who ran in circles, one person didn’t get cancer. […]

What is High Touch vs. Low Touch?

In many cases, Customer Success Managers face a common doubt in their workplace: What engagement model should they use for their customers? Or, what is the correct number of touchpoints they should maintain for the best results?  There are quite a few factors at play here.  For example, a low touch customer success is useful […]

Powerful Behavioral Segmentation Methods to Understand

Whether we all like to admit it or not, our habits, emotions, and even our backgrounds play a large part in predicting our behavior.  Many individuals have daily habits that compel them to do the same thing day in and day out. If you’re a caffeine drinker, for example, you know firsthand the impulse and […]