Entries by Gr0

Growth Metrics: Know What to Track

Evaluating the data you collect with specialized tools is all a part of growth analytics. Businesses can grow in various ways through their revenue, customer base, and conversion rate. It’s essential to understand the information coming in about your users and your company as a whole to measure your own success.  Join us for an […]

How to Improve Your Website’s UX

Improving your website’s user experience (UX) is paramount when it comes to making a good impression on potential and existing users. Even if you have brick-and-mortar stores, most people are moving their shopping online, and you want to keep their business. Kissmetrics breaks down why website UX is vital, and how to measure and improve […]

What is Product Intelligence?

Product intelligence might make you think of robots and other smart technologies. However, the term doesn’t mean your products will start walking and talking on their own. It’s another term for product analytics, and you can use the two interchangeably. Product intelligence is a critical aspect of supporting your company and listening to your users’ […]

6 Engagement Metrics That’ll Help Improve Your Search

Improving your website’s traffic is essential for building a wider audience for your company. Every successful company nowadays spends time and money measuring various engagement metrics to understand their customers’ behavior better and make their online content more meaningful. Kissmetrics breaks down how to measure user engagement and which metrics give you the necessary information […]

UTM Tracking for the Modern Marketer

Urchin Tracking Module (UTM) tracking is a “must-have” in digital marketing and analysis, regardless of industry. If your company has a website, you’ll want to know as much as possible about the people who are visiting and how to convert them into customers. In this post we look at UTM tracking and address what it […]

What is Product Analytics? Definition & Overview

As a member of the product team, a considerable weight lies on your shoulders. Your task is to develop what your company is selling, marketing, and relying on to give them a competitive advantage and generate revenue.  If that wasn’t stressful enough, you’re also responsible for driving adoption and usage, and customer interviews are only […]

How to Develop and Measure a User Adoption

User adoption is a crucial element for all new products and services. In order to maximize your user adoption, you’ll need to do some research. That research entails looking at specific user metrics, understanding your target audience, and tailoring features to work smarter, not harder.  This article explores why user adoption is essential for your […]

3 Essential KPIs for Product Analytics

Key performance indicators, or KPIs, are used to measure various aspects of your products and the users who use them. Every company has business objectives and needs accurate data to measure where they are successful and where they’ve fallen short. Kissmetrics breaks down what KPIs are, how to choose the right ones for your company, […]

What is Product-Led Growth: A Definition and Why It’s Taking Off

Every few years or so, a new buzzword pops up in the marketing space. A few we’ve seen in the past include “digital marketing,” “growth hacking,” and “viral loops.” But these days, there’s a new phrase making the rounds: Product-led growth.  Companies with a product-led growth (PLG) strategy can grow much faster and much more […]

North Star Metric: What Is It and How To Find It For Your Company

What Is a Company’s North Star Metric? A north star metric is a key metric that demonstrates the value consumers gain from a company’s products or services. It’s the metric a company determines is the single most important driver of success and it provides an initiative for the whole company to rally behind. However, identifying […]

What is Customer Churn?

Understanding why customers stop purchasing from your company is critical, regardless of industry. However, it can be challenging to differentiate between solvable issues with your product or service versus external problems that exist for your company.  Here we explain what customer churn is, why it’s important, how to measure it, and how to reduce it […]

What is a Good Bounce Rate For Your Website?

Understanding how bounce rate works and what you should aim for on your website can be challenging. There are several factors that can affect your bounce rate, such as where the visitor is coming from, the type of page they land on, and your website’s goal.  In this article, we delve into what a bounce […]

Retention Analysis: How to Analyze and Report on Retention

Tracking and analyzing customer retention should be a high priority for any company with the hope of becoming successful. Your customers are the people who keep you in business, and customer retention is a measure of how well you satisfy them. Dissatisfied customers will not continue to give your business their money. Understanding how retention […]

What is Source Tracking and Why is it Important?

Sadly, asking your users, “How did you find my business?” won’t get the answers you need. For the majority of companies, you never end up speaking with visitors and users, and even if you did, the chances are high that they would say, “Uh, I don’t know. Maybe Google?”  Some websites have surveys for visitors […]