We have all been in various stages of a marketing funnel. All of us — every consumer — is likely engaging with different sets of multiple brands’ marketing funnels at this very moment. Each time you click on a post, fill out a form field, engage with an advertisement, open an email, […]
When website visitor tracking first came on the scene it was an online revolution. Suddenly businesses had information on their current and would-be customers that allowed them to transform their sites, marketing and products to be more profitable. What Does It Mean To Track Website Visitors? Website visitor tracking is when you […]
Since COVID forced the world inside their homes, the online shopping market has grown at record speeds, and it shows no sign of slowing. With the exponential growth of e-commerce, online businesses and brands need to be vigilant about their actions and strategies, which means focusing on conversion rate optimization (CRO). To […]
Most companies with an online presence have learned to be wary of a high bounce rate, but most analytics tools also give you information about your exit rate. Although many people tend to use the terms ‘bounce rate’ and ‘exit rate’ interchangeably, they measure different customer behaviors. Here we show you the […]
Whether you’re doing it on purpose or subconsciously, it’s human nature to put things into categories. Maybe you organize your shoes based on color or your glassware according to their size. Whatever the case may be, by organizing your personal items into groups — also referred to as cohorts— you’re doing […]
Measuring customer success is an effective way to figure out how well your customers understand the full value of your specific product or service such as a paper writing service. In the end, it doesn’t make a difference what kind of product you promote – it should draw the attention of the target […]
Without smart positioning, the most well-researched and well-developed product can lose its competitive edge in the marketplace. Product positioning is one of the strategies in the arsenal of the long and happy existence of your product — but what exactly is it, and why does it matter? What is Product Positioning, and […]
Consider this: There are thousands of different companies offering the same products or services as you and promising, if not delivering, similar results. And they are probably well-positioned in your target market. So, why exactly would a consumer pick you over your competitor? The answer lies with your target audience: They […]
Whether you’re at a start-up or an established company, your product team is probably more focused on how they’re building what they’re building. Which makes sense. You want your new feature and overall product to work well for the user. But when so much focus is put on the “how”, the […]
As a sales rep, you’re constantly fighting an uphill battle for attention from prospects and leads. It can seem as if the harder you try to sell, the harder the job becomes. But there’s a process that can help sales reps convert cold prospects into hot leads, whether those leads are taken […]
Conversion rate is one of the best behavioral analytics benchmarks you can use to measure the performance of your marketing campaigns. Unlike cost-per-click (CPC) or click-through rate, conversion rate describes how good your marketing strategies are at turning consumers into customers, i.e. “converting” them. Generally speaking, the higher your conversion rate, […]
Imagine you read a far-fetched news headline about a recently published study. The headline reads: “Study Shows Running in Circles Prevents Cancer”. You’d probably scratch your head in disbelief. Then you read on to discover the sample size was five people. And of those five people who ran in circles, one […]
Whether we all like to admit it or not, our habits, emotions, and even our backgrounds play a large part in predicting our behavior. Many individuals have daily habits that compel them to do the same thing day in and day out. If you’re a caffeine drinker, for example, you know […]
