What Is a Company’s North Star Metric? A north star metric is a key metric that demonstrates the value consumers gain from a company’s products or services. It’s the metric a company determines is the single most important driver of success and it provides an initiative for the whole company to rally behind. However, […]
Understanding why customers stop purchasing from your company is critical, regardless of industry. However, it can be challenging to differentiate between solvable issues with your product or service versus external problems that exist for your company. Here we explain what customer churn is, why it’s important, how to measure it, and how […]
Understanding how bounce rate works and what you should aim for on your website can be challenging. There are several factors that can affect your bounce rate, such as where the visitor is coming from, the type of page they land on, and your website’s goal. In this article, we delve into […]
Tracking and analyzing customer retention should be a high priority for any company with the hope of becoming successful. Your customers are the people who keep you in business, and customer retention is a measure of how well you satisfy them. Dissatisfied customers will not continue to give your business their money. […]
Sadly, asking your users, “How did you find my business?” won’t get the answers you need. For the majority of companies, you never end up speaking with visitors and users, and even if you did, the chances are high that they would say, “Uh, I don’t know. Maybe Google?” Some websites […]
No matter your goal, it’s always better to have a solid plan with defined steps in place than to try and haphazardly complete tasks. With strategic marketing planning, you can ensure that every step your business takes, regardless of which team contributes, will all coherently move towards promoting your brand and attracting […]
Marketing in the digital age is moving quickly. Companies from all industries are taking advantage of this boom by leveraging on what is perhaps the most precious resource of modern commerce—data. Marketing analytics is the way companies use this data to their advantage. What Is the Definition of Marketing Analytics? Marketing […]
Product metrics and KPIs are great tools for companies to track success in the key areas that matter to their business. There are many different examples of KPIs and product metrics and, when used properly, they can provide great insight into your company’s health. What is a Product Metric? A product metric […]
As the name implies, user analytics is the process of evaluating your user’s actions, so your company can provide services or make products that your customers enjoy. The insights offered by user analytics software can help you do that by showing you features of your product, service, or sales platform work […]
Attracting new visitors and converting them into customers for your brand is no easy task. For inbound marketers, this process often begins by changing website visitors into potential leads by persuading them to submit their contact information. How can your brand capture the interest of website visitors and entice them to come […]
Though the terms are often used interchangeably, metrics and analytics actually refer to two different things. One is a noun (i.e. a thing) and one is a verb (something you do with that thing). So when people don’t differentiate between the terms, conversations around data collection can get muddy. Get clear on […]
When your company unveils a new product or service, you must launch with a proper go-to-market (GTM) strategy. Without proper planning, it’s nearly impossible to know which audience to chase, whether you’re too late or too early to the market, or how you’ll differentiate yourself from your competitors. You could also […]
When marketing gurus create landing pages, design call-to-action buttons, or write email copy, it can be tempting to use intuition to predict what will make customers click and convert. But basing important marketing decisions on a “feeling” can be detrimental to your results. Rather than relying on assumptions or guesses to make […]
When you have a unique idea for a new product or feature, the temptation can be to dive right in. The idea is that the sooner your product is out there, the sooner you can drive sales and generate revenue. But this perspective overlooks the crucial product planning steps that are integral […]
Many product teams swear by monthly active users (MAU) as a metric to measure the health of their overall product strategy. Others say it’s just a vanity metric that you should ignore. Which of these is closer to the truth? Can any valuable information be gleaned from this KPI, or should it […]
