You’ll find that product ecosystems are not static and centralized like data environments typically are. Instead, they incorporate an encompassing analytics platform that your entire organization can use to track user groups and monitor performance metrics by automating analysis from multiple data sources. As we explain below, the modern data ecosystem is […]
Kissmetrics and Mixpanel are classified as product and marketing analytics tools. They can help you track your customers and how they interact with your products, as well as the success of your marketing efforts and ecommerce site. Their purpose is to provide your company with the necessary information to anticipate your customers’ […]
Every company wants one thing: loyal customers. Loyal customers who are excited to try out new products and services when they come to market. Customers who leave great reviews and help advertise your brand through word-of-mouth and their social media. Customers who stay with your company for many years. But […]
The best way to achieve marketing success is by differentiating your brand, products, or services to best meet your customers’ needs. By effectively utilizing a differentiation strategy, your brand can stand out in your industry with features that enhance your customers’ lifestyles. This article discusses various types of marketing differentiation, the […]
If you offer SaaS or you’re in the tech industry in general, you’ve probably heard the term ‘power user’ thrown around a few times. The devotion a power user shows to a specific company or product is the lightning in a bottle that turbo-charges growth and helps insulate companies from challenges […]
Evaluating the data you collect with specialized tools is all a part of growth analytics. Businesses can grow in various ways through their revenue, customer base, and conversion rate. It’s essential to understand the information coming in about your users and your company as a whole to measure your own success. […]
It can be immensely beneficial to your company if you understand the process of how a potential user decides to purchase your product and become a user. It’s one important way to gain new user insights on why they chose your product For users, becoming a new user of a product […]
Improving your website’s user experience (UX) is paramount when it comes to making a good impression on potential and existing users. Even if you have brick-and-mortar stores, most people are moving their shopping online, and you want to keep their business. Kissmetrics breaks down why website UX is vital, and how […]
Product intelligence might make you think of robots and other smart technologies. However, the term doesn’t mean your products will start walking and talking on their own. It’s another term for product analytics, and you can use the two interchangeably. Product intelligence is a critical aspect of supporting your company and […]
Improving your website’s traffic is essential for building a wider audience for your company. Every successful company nowadays spends time and money measuring various engagement metrics to understand their customers’ behavior better and make their online content more meaningful. Kissmetrics breaks down how to measure user engagement and which metrics give […]
Urchin Tracking Module (UTM) tracking is a “must-have” in digital marketing and analysis, regardless of industry. If your company has a website, you’ll want to know as much as possible about the people who are visiting and how to convert them into customers. In this post we look at UTM tracking and […]
As a member of the product team, a considerable weight lies on your shoulders. Your task is to develop what your company is selling, marketing, and relying on to give them a competitive advantage and generate revenue. If that wasn’t stressful enough, you’re also responsible for driving adoption and usage, and customer […]
User adoption is a crucial element for all new products and services. In order to maximize your user adoption, you’ll need to do some research. That research entails looking at specific user metrics, understanding your target audience, and tailoring features to work smarter, not harder. This article explores why user adoption is […]
Key performance indicators, or KPIs, are used to measure various aspects of your products and the users who use them. Every company has business objectives and needs accurate data to measure where they are successful and where they’ve fallen short. Kissmetrics breaks down what KPIs are, how to choose the right ones […]
Every few years or so, a new buzzword pops up in the marketing space. A few we’ve seen in the past include “digital marketing,” “growth hacking,” and “viral loops.” But these days, there’s a new phrase making the rounds: Product-led growth. Companies with a product-led growth (PLG) strategy can grow much faster […]
